Ingredients explained
Whole-food vitamin C: acerola, bioflavonoids and how much you need
The short answer
Vitamin C from a whole-food source like acerola cherry is the same vitamin as the ascorbic acid in a standard tablet, but it comes packaged with the other compounds found alongside it in the fruit, such as bioflavonoids. The UK reference intake is a modest 40 mg a day, and most people meet it from food. A supplement is useful if your diet is short on fruit and vegetables, or you simply want a daily top-up.
- Whole-food vitamin C is the same vitamin as ascorbic acid, with fruit co-factors alongside.
- The UK reference intake is 40 mg a day.
- Vitamin C helps your body absorb iron from plant foods.
- Ours is from acerola cherry with citrus bioflavonoids.

How much vitamin C do you need?
Less than most people assume. The UK reference intake for adults is 40 mg a day, which is easily met by a normal diet with some fruit and vegetables in it. Vitamin C is water-soluble, so your body does not store much, and any surplus is passed out. Keep that in mind before buying a high-dose product: past a point the extra passes straight through, giving you a brighter stream and little more. In the allowed terms, vitamin C contributes to the normal function of the immune system and to the protection of cells from oxidative stress.
Whole-food vitamin C versus ascorbic acid
There is a lot of hype in this category. Ascorbic acid is chemically identical to the vitamin C in an orange. It is not a lesser or synthetic imitation, and a whole-food product is not "better vitamin C". What a whole-food source does bring is the company the vitamin keeps in the fruit: bioflavonoids and other plant compounds that come along for the ride. Some people prefer that fuller package and a gentler, food-based form. That is a fair preference, stated without pretending the molecule itself is different.
Acerola and bioflavonoids
Acerola cherry contains vitamin C at unusually high levels, which is why it is a popular base for a whole-food product. Bioflavonoids are the plant compounds that occur with vitamin C in citrus and other fruits. Ours pairs vitamin C from acerola and ascorbate with citrus bioflavonoids, at 500 mg of vitamin C per serving, for people who want a generous daily amount in a food-based form.
A useful pairing: vitamin C and iron
One practical thing vitamin C does is help your body absorb the non-haem iron found in plant foods and iron supplements. If you take iron, taking it with a source of vitamin C is a simple way to get more from it, which is why our iron already includes vitamin C, and why the two come up together.
FAQ
Questions people ask
Is whole-food vitamin C better than ascorbic acid?
The vitamin is the same molecule. Whole-food sources bring bioflavonoids and other fruit compounds alongside it, which some people prefer.
How much vitamin C should I take a day?
The UK reference intake is 40 mg. More is fine within reason, but your body does not store the excess.
What are bioflavonoids?
Plant compounds that occur naturally alongside vitamin C in fruits like citrus and acerola.
Does vitamin C help iron absorption?
Yes. It helps your body absorb the non-haem iron in plant foods and supplements, so the two are often taken together.
Keep reading
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The NATURELO nutrition team
Reviewed by Milan Shah, Certificate in Plant-Based Nutrition, T. Colin Campbell Center for Nutrition Studies (eCornell).
This guide is general information, not a substitute for advice from your GP, midwife or pharmacist.

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